Lara Cardoso specialises in social media strategy, community management, and content creation for conscious lifestyle brands. The hand-lettered logo is inspired by organic shapes and links her initials. The abstract pattern started out as a watercolour painting which was then digitised and adapted to complement the logo. The colour palette has been chosen to reflect her personality and is associated to her astrological sign. While working closely with Lara, we ensured that the branding is highly personalised and represents her most accurately.