Halcyon is a project created for the McGregor Product Development Competition. The project was completed in a team composed of four Ryerson University Fashion Communication students. Halcyon’s goal is to promote a comfortable and active lifestyle through our socks. We differentiate ourselves by providing socks that are medically beneficial yet very appealing to the eye. Our socks are amazing for but are not limited to; general aches, pains, and other medical conditions. Product development, packaging, fixture, and advertising design were developed for the project.