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Hi, I'm Mélina — a designer and art director focused on bringing meaningful and engaging ideas to life. My work supports quality brands through a thoughtful balance of design and strategy.
This is some of my work ↓
Product Launch — N26 International Premium Bank Account
Concept, Design & Art Direction
N26 International is a new premium membership bank account that offers the following benefits: Travel Insurance, Mobility Insurance (scooters, bikes, etc.), Free ATM withdrawals abroad, and the ability to send money internationally (remittance via Wise).
One of the main challenges of this project was representing an international bank account and its advantages whilst many borders were closed and travel discouraged. We focused on human connections and how our bank account could help ease the physical distance with features such as TransferWise.
In “normal” times we would have focused our creative on travel as this is where the majority of the benefits for International are based, but due to COVID, we pivoted and focused on two parts: Travel and the ability to send money home (remittance, which is massive for us as well).
This led us to our concept of staying connected between home and abroad.
This concept was selected as it could address both remittance (money is a connection with loved ones living abroad.
To bring this concept to life, we used the metaphor of “thread” as the connective material that brings us together. This thread joins people together and allows for touch and connection. The card at the center is the action point within the creative as the card allows these connections to occur.
Video Production & 3D Animation - Woodblock
Social Campaign — Month of N
Concept & Design
At N26, we turned November 2021 into the Month of N, unveiling a new N-themed activation every day across our European social, content, and CRM channels. Over 26 days, we celebrated November birthdays, crowdsourced the ultimate Nineties playlist, created an augmented reality N26 necklace, launched our own Not Naked capsule collection, and gave away loads of nice prizes, including an all-expenses-paid trip to any place on earth starting with the letter N. The campaign exceeded all of our objectives and trended on Twitter twice.
Awarded silver at the Deutscher Digital Awards 2022 in Social/Dialog and Digital Advertising CampaignsAwarded Bronze for Social Media at the New York Festivals Advertising Awards
Results:+123% social engagement
+84% monthly active N26 app users
+173% in-app engagement
Social Media Campaign — N26
Packaging — N26 Standard Account
Design & Art Direction
Design & Art Direction
The N26 France team wanted to create a social campaign celebrating summer and all of its perks. Through image, type, colour selection, and motion, we were able to create enthusiastic and optimistic assets.
While keeping the previous format of the packaging, the new strategic design and copy allow it to be used in all linguistically different markets. This dramatically reduced waste and logistical errors when ordering and fulfilling the cards. Additionally, we reduced the amount of ink used and selected a more responsibly sourced paper. A QR code created an opportunity to explain card activation better and allows for marketing opportunities.
OOH Campaign - N26 France
Design
Selection of projects completed for product launches and campaigns within the Creative Studio at N26
Concept, Design & Art Direction
Video Campaign— N26 Testimonials
Concept, Design & Art Direction
Manage your budget like a pro
00:15
Play Video
Get paid up to 2 days early
00:15
Play Video
How to put money aside
00:15
Play Video
Withdraw money with CASH26 - this is how it works!
00:15
Play Video
Having a digital-only product, N26 wanted to show relatable ways that its product is part of users' day-to-day lives.
Branding — N26 x Headspace Partnership
Concept & Design
To promote an exciting partnership with Headspace - we created assets that were representative of both distinct brands.
Branding — Lara Cardoso
Lara Cardoso specializes in social media strategy, community management, and content creation for conscientious lifestyle brands. The hand-lettered logo is inspired by organic shapes and links her initials. The abstract pattern started out as a watercolour painting which was then digitized and adapted to complement the logo. While working closely with Lara, we ensured that the branding is elegant, versatile, and highly personalized.
Concept & Design
Branding — Bespoke Billy
Concept, Design & Art Direction
Bespoke Billy is an at-home hair salon in Ottawa. The owner’s personality and the aesthetic of his home were integral to this personal branding. The colour pallet is present in the owner’s home and helps tie the physical space to the online branding.
Zine — Antidote
Concept, Design, Copy & Art Direction
From conception to completion, Antidote was completed as part of my undergraduate capstone project. Antidote is a Canadian zine that focuses on the conscious consumerism of fashion. It aims to raise awareness and educate consumers on the impacts of their garments on the purchasing, post-purchasing, and disposal levels.
Website Design — Period
Period specializes in the production and marketing of eco-friendly feminine hygiene products (made from organic cotton). For this fictional project, I designed the landing page for a brand named Period. The logo was provided but the typeface, colour palette, and images were selected by myself. Images are for illustrative purposes only.
Website Design & Selection of Design Elements
Branding — Reconsidered
Reconsidered is a boutique social impact consultancy. They help develop social responsibility strategies, communications, and community. I worked with Reconsidered to elevate their branding across multiple platforms, define brand guidelines, and design promotional and supporting materials.
Design & Art Direction
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