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Hi, I'm Mélina — a designer and art director focused on bringing meaningful and engaging ideas to life. My work supports quality brands through a thoughtful balance of design and strategy.
Loblaw Digital for Shoppers Drug Mart
Concept, Design, Motion Design & Art Direction
Loblaw Digital is the tech innovation hub and digital arm of Canada's largest retailer, Loblaw Companies Limited. As a digital designer, I work across all creative touchpoints within e-commerce. I design assets for media and 360° campaigns, email newsletters, and social media, maintaining visual consistency while adapting creative to each platform’s goals and constraints.
Developed for paid acquisition, with creative adapted into portrait, landscape, and square formats for both static and video to optimize delivery across platforms and support ongoing creative experimentation.
Performance Campaigns
Created a BFCM campaign that leveraged the holiday campaign which was up at the same time creating a more holistic experience for the customer and increasing overall consistency. The campaign lived across performance, web, email, social, OOH, and store signage.
Black Friday/Cyber Monday Campaign
Janey
Brand Identity
Janey is a contemporary art gallery located in Cambridge, Canada. Collaborating closely with the owner, I created a brand identity that adapts across print and digital for gallery programming and fair exhibitions.
N26 Digital Bank
Conception, Design & Art Direction
N26 is a mobile bank based in Berlin, Germany. With 8 million customers and presence 24 countries, it is considered a leader in the fintech industry.
As a brand designer within the Creative Studio at N26, I worked on a multitude of projects for platforms such as social campaigns, email campaigns, website, packaging, OOH, video, and 3D.
Product Launch — N26 International Premium Bank Account
Social Campaign — Month of N
Social Media Campaign — N26 France
Packaging — N26 Standard Account
OOH Campaign - N26 France
Selection of projects completed for product launches and campaigns within the Creative Studio at N26
N26 x Headspace Partnership
Manage your budget like a pro
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Get paid up to 2 days early
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How to put money aside
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Withdraw money with CASH26 - this is how it works!
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Video Campaign— N26 Testimonials
Lara Cardoso
Brand Identity
Lara Cardoso specializes in social media strategy, community management, and content creation for conscientious lifestyle brands. The hand-lettered logo is inspired by organic shapes and links her initials. While working closely with Lara, we ensured that the branding is elegant, versatile, and highly personalized.
Zine — Antidote
Concept, Design & Copy
From conception to completion, Antidote was completed as part of my undergraduate capstone project. Antidote is a Canadian zine that focuses on the conscious consumerism of fashion. It aims to raise awareness and educate consumers on the impacts of their garments on the purchasing, post-purchasing, and disposal levels.
Bespoke Billy
Brand Identity
Bespoke Billy is an at-home hair salon based in Ottawa, where the owner’s personality and the aesthetic of his home play a central role in the brand identity. The colour palette is drawn directly from the space itself, creating a cohesive connection between the physical environment and the online brand experience.
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